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Online booking system

UNLIMITREE
20.06.2023
Automation for business - online booking system

Online booking system - everything you need to know about it

An online reservation system allows customers to search for and book a service. This is a tool that can be successfully used not only in the hotel industry. This system will work great for all places where services are provided and booking an appointment is required. Reservation systems have been around for a long time and they are becoming increasingly popular. What is the operation of this tool, what are its advantages and which companies will benefit from its implementation? You can find out everything in our article.

In this article you will learn:

  • Online reservation system - what is it?
  • Advantages of an online booking system for a company
  • Online reservation system from the customer's perspective - advantages
  • Online reservation system - in what industries can it be used?
  • What functionalities should an online reservation system have? 

Online reservation system - what is it?

An online service reservation system is a tool that allows customers to book services or rent accommodation automatically. A person interested in booking an appointment can do it online using a convenient calendar. By using such a solution in your company, you can reduce the costs associated with hiring an additional employee to handle reservations.

Advantages of an online booking system for a company

Automations such as an online service reservation system, among others, can improve the operation of your business. Implementing an online reservation system brings a number of benefits such as:

  • effective management of available appointments,

  • automated customer service,

  • access to a clear booking calendar,

  • eliminating the risk of mistakes, e.g. signing up two people for the same appointment,

  • ability to automatically send SMS and e-mails to customers, e.g. about an upcoming appointment, thanks for using the service, etc..,

  • better organization of work,

  • time saving.

The service reservation system works 24/7. This means that even outside the working hours of your company, customers can make appointments or book accommodation. The system works regardless of opening hours and requires no employee involvement. Automating the booking process saves a lot of time, which you and your employees can devote to other aspects of your business.
What's more, the implementation of such a tool will positively affect the organization of work. Employees will gain access to a clear calendar of appointments or booked accommodations and will be able to manage it in a convenient way.

Online reservation system from the customer's perspective - advantages

Implementing an online reservation system will not only benefit the company, but also the customer. From the customer's perspective, one of the biggest advantages of such a solution is that the customer does not have to call anywhere or personally visit the place where he wants to book an appointment. Customers like to use the option of signing up online, as it is a big time saver and can be done at any time.

The reservation system can be integrated with an online payment system. This means that a customer who makes a reservation can conveniently pay for it cashless right away. The business owner will receive the money faster, and the customer will not have to specifically withdraw cash, which often involves a last-minute search for an ATM. So this is a win-win for both parties. 

Allowing customers to make reservations in a convenient and user-friendly way makes them more likely to use a particular company again. Customers can conveniently make reservations using an intuitive system. This is a big advantage from the perspective of the businessman but also the customer himself.

Online reservation system - in what industries can it be used?


The online reservation system is a solution that can be used by many businesses. Although it is mainly associated with the hotel industry and booking accommodations, many different businesses can use it.

An online reservation system is a good solution for: 

  • the cosmetics industry,

  • hairdressing industry,

  • medical and physiotherapy offices,

  • rental companies,

  • gyms and fitness clubs.

Online booking systems with payment options will work well for all services that require advance booking. Such a solution can be used, for example, by photographers, nutritionists, psychotherapists, lawyers and trainers. Both large companies and one-person businesses can use the system - there are no restrictions in this case.

Online reservation system in the hotel industry

A reservation system is a solution that owners of hotels and apartments for short-term rentals in particular should consider. Recording customer reservations only in the traditional way (by phone, email or in person) is not currently the optimal solution. In the case of a large hotel or when you operate several properties, the risk of making a mistake when manually entering reservations is much greater than when it happens automatically.

By giving up an additional way of allowing your guests to make reservations, you may also be losing money. An online reservation system works 24/7, so even when your employees are off, people interested in staying at your hotel can book a room there. This tool works regardless of the hours of operation of the front desk. A guest can book a room without having to contact an employee.

If you offer guests the opportunity to book accommodation online, and your competitors continue not to do so, you gain an advantage over them. Customers are looking for the most convenient way to book appointments and accommodations. Increasingly, the choice falls on booking through a modern tool such as an online system. There is a high probability that a customer is more likely to take up the offer of a place that allows online reservations.

What functionalities should an online reservation system have? 

Automated notifications - to enable you to maintain contact with customers, remind them of their reservation, thank them for their payment, etc., without employee involvement.

  • 24/7 availability - the system should work all the time regardless of the time of day.

  • Connection to payment systems - to allow customers to pay for reservations at their convenience.

  • Automated notifications - to enable you to maintain contact with customers, remind them of their reservation, thank them for their payment, etc., without employee involvement.

  • Technical support - if something goes wrong, you will get help as soon as possible.

The sooner you decide to use a reservation system in your company, the better. If you choose a good tool that has all the necessary functionalities, you will quickly feel the benefits that come from implementing it.

Online reservation system - summary

The future is moving toward automation. An online reservation system is an example of a tool that is worth implementing in your company in order to automate and improve certain processes. By using such a solution, you gain time, money and convenience. The popularity of online reservation systems is growing steadily and is not worth underestimating. Not yet using a reservation system in your company, but would like to do so? Contact us - we will introduce you to the available options. 

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