Product configurator will help you grow your business
Product configurators in e-commerce - how do they work and when is it worth implementing them in an online store?
The e-commerce industry is growing rapidly, and it is becoming increasingly difficult to encourage customers to buy from you. People who shop online pay attention to many aspects - it is not only the price that matters. For some products, the ability to configure and personalize the product is becoming a more important value. The use of a product configurator in an online store will increase the attractiveness of your offer, as well as provide new opportunities for business development.
Customers increasingly expect personalization. The answer to this need is precisely the product configurator. See what it is and when it is worth investing in it.
In this article you will learn:
- What is a product configurator.
- Why you should implement a product configurator in your online store.
- Which online stores will benefit from implementing a product configurator.
- Who to commission to create a product configurator.
Product configurator - what is it?
Product configurator is an interactive tool that is used to create and sell personalized products. Personalized products are created on the customer's special order and can, for example, have a print, be engraved, painted a specific color or have custom dimensions. A person who visits an online store can use a product configurator to tailor a product to his or her individual preferences.
Product configurators can be implemented on both small and large e-commerce platforms. They will work well in both B2B and B2C markets. Thanks to this tool, the customer can find out the final price of the product without the need for telephone or email contact. The configurator, based on the obtained data, e.g. on color and size, will calculate the final price and even visualize the finished product.
Product configurator - why implement it in an online store?
When investing in your business, you want to make sure that the tools you spend money on will work and make money. Wondering what benefits you can get from implementing a product configurator in your online store?
Product configurator can:
- increase your online store sales,
- distinguish your store from the competition,
- enable and facilitate the sale of custom products,
- reduce the need to contact your employees.
There are many benefits that implementing a product configurator can bring you. Such a tool can make your online store run even better and faster than before. It makes a big difference to your customers' shopping experience, which starts to take shape even before they place an order.
Product configurator - for whom will it be a good solution?
Product configurator in e-commerce is an increasingly popular tool. Of course, not every company needs to opt for such a product, as it is not always necessary for business. However, it is worth knowing that in many situations it can make e-commerce shopping processes easier and faster.
Whether you need a configurator or not depends on the nature of the products you sell. If you offer products that cannot be personalized, then you won't need a configurator. However, if you want to give your customers the ability to personalize a product, then you should implement this tool in your store.
Choose to implement a product configurator when:
- you receive more and more orders and start to get lost in them,
- determining the details of the order with the customer over the phone or by email takes you too much time and you make mistakes,
- you feel that the lack of automation is hindering the growth of your business.
Both beginners and experienced retailers can benefit from configurators. If you already run a store and have been taking custom orders by phone or email, for example, then you can change that with a configurator. It will save you time, as you will not have to discuss the details of the order with the customer in person. The configurator will take care of everything for you. A person interested in buying a given item will be able to personalize the product on their own, choosing from a list of available options or entering their own data, such as dimensions.
In which industries will a product configurator work best?
There are several industries where a product configurator can come in handy more than anywhere else. Product personalization is something that more and more customers expect. Those in the e-commerce market should follow the needs of their audience in order to keep their business growing.
A product configurator is an indispensable tool in industries where products are created for a specific customer order, e.g:
- interior design elements,
Automation in the way orders are received can be implemented in many industries. It's a way to minimize errors that can be very costly to your business.
Product configurator will help you grow your business
Competition in the e-commerce market, is growing all the time and nothing heralds that this will change. If you want to stand out or at least not be left behind, you should look for new solutions. You can do this by implementing a product configurator in your online store. With this tool you will automate the sales process. This is synonymous with saving time, which you will be able to allocate to other important elements of running your business.
The product configurator will relieve you of the need to ask the customer about the details of personalizing their order. This will reduce the risk of making a mistake and producing an item that does not meet the requirements of the orderer. It will also directly save you money, since it is often very difficult, if not impossible, to sell a customized product.
Who to commission to create a product configurator and how much does it cost?
The cost of creating a product configurator and its implementation depends on many factors. The final cost depends on, among other things, the number of configuration options. However, the profitability of implementing a configurator should not be evaluated without considering all the benefits that this tool can bring you. Creating a product configurator is not easy, so you should entrust this task to a specialist.
Product configurators in e-commerce - summary
Product configurator is a tool that is becoming indispensable in the e-commerce market. It can help you save time, upgrade your online store and gain new customers. Product configurators will work well in many industries and are worth implementing if you want to improve the shopping experience of your customers.